Whether in politics or marketing, a campaign manager is the main “go to” person. All aspects of promotional campaigns must be overseen campaign managers. Politicians’ campaign managers promote candidates to gain supporters, while marketers use promotional skills to sell products to their target markets. Both types of managers are in positions of senior leadership.
Managing a team effectively is an important aspect of campaign management. A campaign is a collection of strategies used to achieve a specific competitive goal. Politicians compete against one another for votes, while marketers promote their products against competing brands in order to gain a larger market share. To achieve these competitive objectives, a campaign manager must delegate tasks to others.
Political campaign managers may be the only paid positions in the campaign, and they look for supporters of their candidate to help with tasks. A manager gives instructions to volunteers who want to support the political candidate. One of their responsibilities could be to call local residents and ask if they would be willing to put a campaign sign in their yard. Managers of campaigns are responsible for overseeing the printing of brochures and organizing volunteer canvassers to deliver them to residents’ homes.
Unlike political campaign managers, marketing managers typically delegate tasks to paid employees. Marketing managers, on the other hand, may work with unpaid interns who are just starting out in the advertising industry. Interns in the creative department, for example, may work on copywriting or graphic design elements of marketing campaigns planned the campaign manager.
Marketing campaign managers use computer software programs to evaluate the effectiveness of their campaigns. Political campaign managers may also use software to track voter responses during candidate speeches. During speeches and other election events, political campaign managers frequently travel to events to publicly support the candidate. Marketing campaign managers, particularly those who work in corporate headquarters, may be required to travel as part of their job.
A crucial responsibility for campaign managers is delegating and achieving objectives while staying within a budget. A political campaign manager must keep track of donations and make wise use of them to cover expenses. During advertising campaigns, a marketing manager’s job is to maximize the company’s return on investment (ROI). For example, if a product promotion campaign is too expensive, a good sales response will be irrelevant because the profit will be too low after expenses are deducted.