A hotel director is in charge of overseeing all aspects of the establishment. The director of this position is responsible for everything from sales to hospitality, facilities management, and personnel. The director’s responsibilities vary depending on the size of the rooming house and the number of employees on hand, but in most cases, the director is the central figure who makes all of the important decisions.
One of the most important responsibilities of a hotel director is to manage sales. This person is in charge of the company’s profits, which are derived directly from sales. Based on the tourist season, economic factors, and competition, a director will adjust room rates. In addition, the director is frequently in charge of marketing, such as commissioning billboard, television, print, and online advertisements. Although larger hotels may have sales and marketing departments, the director must still be involved in steering the direction of these efforts in collaboration with the department managers.
Another important aspect of a hotel director’s job is facilities management. A hotel must be kept clean and orderly on a tight schedule in order to run smoothly. As a result, collaborating with the hotel staff is critical. A director must anticipate any issues, such as an influx of hotel guests, a supply shortage, or changes in workers’ schedules, and make decisions that result in the rooms being made presentable.
A hotel director’s time is also consumed by hospitality. Whenever a dissatisfied customer or a complaint arises, the director must frequently act as a mediator to investigate the problem and, if necessary, take action to correct any errors. A good example would be speaking with a customer whose stay did not meet their expectations, determining whether the hotel should have met those demands, and compensating the customer for the error. Hospitality is not all bad news, though, because a director can also be in charge of planning special events, like customer appreciation days.
Dealing with personnel is perhaps the most time-consuming aspect of being a hotel director. This critical task entails managing the schedules of cleaning crews, front-desk staff, and any other employees required to keep the facility fully staffed. The director is also responsible for hiring and firing employees. Although an accountant is usually in charge of payroll, the hotel’s finances must still be closely monitored by the director in order to have a complete picture of the operation.