A program director is in charge of making programming decisions, which can range from community agency services to a radio station’s broadcast schedule. This job position can be found in a variety of professions, and the nature of the work varies, but it generally entails understanding the target demographic, researching available programming options, and scheduling programming to meet the organization’s needs. Some program directors have advanced degrees, while others learn on the job and eventually advance to program director positions.
The program director decides what kind of programming to offer and how to schedule it in broadcast media such as television and radio. This person must conduct demographic research, determine the types of people to target with programming, and communicate programming decisions with advertisers and sponsors. It’s also part of the job to do some research to see what kind of programming is available. Program directors can make decisions such as which features to air on a news program, how to schedule primetime television, and so on. This type of work necessitates broadcast experience as well as industry knowledge.
A program director can help non-profit organizations that provide community services. In this case, the person organizes programming in accordance with the organization’s mission. For example, a program director at a rape crisis center might run a crisis hotline, provide walk-in services, and provide educational outreach in local schools and medical clinics. This type of work necessitates reaching as many members of the target community as possible, while also taking into account racial and class divides when planning programming.
Other service providers may also have a position for a program director. A program director is hired by educational institutions, as well as other organizations, to develop demographic-specific programming. This can range from deciding what types of degree programs to offer to establishing public outreach to increase community interest in the services provided by the company.
A program director must be familiar with research, statistical analysis, and related topics in all cases. Good communication skills, as well as the ability to think creatively, are essential. Program directors frequently work for businesses that compete for funds and clients, so they must be able to create programming that stands out and attracts loyal clients, viewers, and supporters.