In many ways, a marketing data analyst is the mastermind behind ad placement. The analyst is usually in charge of deciding when and during which shows commercials should air, where print advertisements should be placed, and which keywords a company should buy to trigger online ads or search engine-sponsored links. Marketing data analysts are members of most companies’ marketing teams, but their responsibilities are more focused on what to do with finished ads than on creating the ads themselves.
A successful marketing strategy usually necessitates the contributions of a number of people. Ad campaigns are typically created by advertising associates and executives. This requires both creativity and some demographic research in order to determine what would appeal to the intended purchasers. The act of creation is difficult, but it is only one part of the equation. The marketing team must have an ad placement strategy in place before the campaign is finished.
The marketing data analyst’s job description includes creating this plan. In order to determine where to place the ads, analysts spend a lot of time researching the trends and habits of the campaign’s target audience. If the parent company wants to reach teenagers, for example, the marketing data analyst will look into what magazines they read, where they shop, what foods they like to eat and which restaurants they frequent, and which websites they are most likely to visit.
The findings of the marketing data analyst do not usually influence how the ad is presented or what it says. Those findings are primarily intended to assist marketing managers in deciding where to purchase advertising space. There are always more space-buying options than are feasible or effective. Selecting the best placements allows advertisers to get more bang for their buck while also allowing them to target ads to specific demographics.
The marketing data analyst job entails a lot of research and statistical analysis on a daily basis. Analysts look at the company’s previous sales cycles as well as more broad demographic information. They develop rubrics and algorithms to forecast future sales trends, then draw conclusions about what this means for effective advertising.
Making oral presentations and writing long reports are also common marketing data analyst responsibilities. The analyst’s job is usually to not only find information, but also to sell it to the heads of the marketing departments where they work. It is also common to coordinate with the sales team and the information technology team on a regular basis.