Writing an effective cover letter that will grab the employer’s attention and compel them to ask the job candidate for an interview is one of the most painful parts of the job application process for many people. Writing an effective cover letter, on the other hand, does not have to be painful if you are willing to pay attention to both your writing and the job description. If at all possible, tailor your cover letter to the specific job for which you are applying; avoid sending out generic cover letters to a large number of employers.
Read the job description thoroughly and underline key phrases. Make a list of the key qualities and qualifications that the employer is looking for in a job candidate, and focus your cover letter on those aspects. In your cover letter, emphasize your most relevant experience and skills, and tailor those skills to the employer’s needs. Don’t be afraid to use the exact keywords from the job description in your letter; for example, if the employer is looking for a “self-starter,” explain how you learned to be a self-starter by taking on an important presentation on your own and assembling a team to help you pull it off.
When writing a cover letter, use firm language. Employers are looking for self-assurance, skill, and the ability to advocate for oneself, so instead of saying, “I believe I will be a good candidate,” say, “I will be a strong addition to your team.” “The combination of my education and job experience makes me a great fit at your company,” rather than “I believe my education has prepared me for the job,” say. The goal is to demonstrate your abilities and explain how you will contribute to the company’s success.
Remember that a cover letter provides the employer with a variety of topics to discuss during an interview, giving you the opportunity to control the interview to some extent. Because what you write in your cover letter is likely to be discussed during the interview, emphasize issues in the letter that will allow you to demonstrate your skills and talents while also reinforcing the idea that you are the best candidate for the job.