Public relations coordinators are responsible for overseeing their companies’ public relations campaigns in order to maintain a positive public image. These professionals must be able to communicate effectively both verbally and in writing, as well as be willing to work odd hours, such as evenings or weekends. A person who wishes to pursue a career as a public relations coordinator must complete four years of post-secondary education as well as practical experience in a real-world setting.
A four-year bachelor’s degree program in journalism, communications, or public relations is required to work as a public relations coordinator. Filling out an enrollment form and providing a copy of your high school diploma or equivalent certification are required to be accepted into this type of training program. You should also be prepared to submit your standardized test scores as well as a list of your completed high school classes to the admissions staff at the institution.
Media courses provide a solid foundation for anyone interested in working in this field. You must take a news reporting and editing class as part of your training program. This will assist you in writing press releases to send to newspapers or television news stations that effectively capture their attention and publicize your company. When you become a public relations coordinator, you should plan to combine these classes with courses that cover the specific industry in which you want to work, such as healthcare or engineering.
In this field, gaining technology experience while in school is also essential. You’ll need to take courses on how to create newsletters and other promotional materials for your company using computer design software. Furthermore, a class on the advantages and functions of social media in the workplace will prepare you to use interactive websites to encourage Internet users to visit your company’s website and support its activities. As you work toward becoming a public relations coordinator, classes will teach you how to create audio and video productions that highlight events and initiatives that you want the public to know about.
Before graduating, most undergraduate training programs require students to complete an internship. These opportunities can be found at non-profit organizations or for-profit businesses in a variety of industries, including higher education and the medical field. You should practice updating the content on your organization’s website as well as creating company brochures and pamphlets. As you work toward becoming a public relations coordinator, gaining experience with maintaining a database of important events in which the company is involved or significant industry awards the company receives will make you more appealing to potential employers.