What Does a Technical Evangelist Do?

A technical evangelist typically performs a variety of tasks in order to inform potential adopters and users about new technology. As the evangelist uses and learns the full potential of a piece of technology, this work often begins early in the development of new software or hardware. As the product approaches launch, a technical evangelist will typically prepare a demonstration and test project to demonstrate the new technology to potential adopters. An evangelist is frequently dispatched to ensure that clients remain interested and comprehend the capabilities of the new hardware or software.

One of a technical evangelist’s most important responsibilities begins during the early stages of a company’s new technology development. Within a company, the evangelist frequently serves as the customer’s voice, presenting potential issues or concerns to the development team. This ensures that the developed product has undergone some quality assurance (QA) and theoretical testing prior to the actual QA phase of development. The technical evangelist gives developers advice to help them understand what customers really want and need, as well as how new technology can help them meet those needs.

A technical evangelist is usually in charge of developing demonstrations and test projects for a new product as it approaches launch. If, for example, a company develops a new type of software for rendering three-dimensional (3D) computer graphics in real time, the evangelist devises a demonstration idea to demonstrate it. It could be a simple video demonstrating the capabilities of the new program or an interactive demonstration that allows people to see what is possible. This type of demonstration is frequently used by a technical evangelist to generate interest in a new product among companies and individuals who might use it.

A technical evangelist is often in charge of following up with companies after the initial demonstration to encourage adoption of new products. Early adoption of new technology is often a critical component of software and hardware launches. The faster a company adopts a technology, the sooner it can gain market dominance or ensure that other users will follow suit. A technical evangelist is usually in charge of overseeing early adoption and assisting a company’s sales team with developing new marketing ideas and sales pitches.