An online account manager develops new business and expands the company’s existing business and service accounts. Online account managers interact with clients via the internet and provide product and service information, as well as limited technical support. It’s primarily a sales position, and managers are responsible for increasing a company’s online sales revenue and improving its online sales performance. When it comes to getting hired for these positions, people with a strong sales and marketing background are often more competitive. Many jobs require candidates to demonstrate their ability to cross-sell to existing clients and to identify new markets for the company to pursue.
To stay in business, companies need sales revenue, and some hire online account managers to help them increase sales. The online account manager is frequently tasked with generating additional revenue from existing customers. A manager, for example, could design and implement an email marketing campaign for existing customers, promoting a new product or other products based on their purchase history. Account managers must frequently excel at people skills and know how to build strong client relationships that result in revenue for the company they work for. Account managers are frequently expected to build their own client portfolios to supplement existing accounts established by the company owners or another online account manager.
An online account manager’s job description also includes customer management, and the account manager is the point of contact for customer accounts. Managers are responsible for providing customer service, which may include answering product-related questions, issuing refunds, and processing returns. Customers can also contact the company via the internet, which account managers often see as an opportunity to develop leads and open new accounts. If the company does not have a separate online department, an account manager may be trained on some of the technical issues that customers may encounter in order to provide limited technical support. An online account manager, for example, may be required to reset passwords, email instructions for resolving generalized technical support issues, or email a technical support crew for assistance in resolving customer account issues.
An online account manager may be responsible for overseeing online advertising campaigns as well. Implementing online advertising strategies in order to meet advertising goals and objectives could be one of your responsibilities. Search engine optimization knowledge can often assist managers in achieving their Internet advertising objectives.