Depending on the organization, the requirements for becoming a media relations manager vary greatly. A Bachelor’s degree in a relevant field is required at the very least. Many companies also prefer that their media relations managers have previous experience as journalists or in lower-level public relations. While becoming a media relations manager solely through education or experience is possible, it is uncommon.
When considering a career as a media relations manager, the first thing to think about is a suitable field of study. Consider pursuing a journalism or public relations degree. Marketing degrees that concentrate on mass communication techniques can also help you land a job with a variety of businesses. These degrees have the advantage of providing opportunities other than media relations.
Internships are a common way to build a professional portfolio. These opportunities could be with non-profits or with more traditional businesses. When dealing with the media, non-profits often appreciate the assistance because it allows them to reach a large audience without spending a lot of money. These internships may be paid in some cases, but those looking for internships with non-profits should not expect to be compensated for their efforts.
If you’ve worked in both print and broadcast media, you’ll have a leg up on the competition when it comes to becoming a media relations manager. Only someone with a thorough understanding of both mediums can effectively manage media relations. Good television stories, for example, necessitate effective visuals to accompany the words. Visuals are still important in printed materials, but they aren’t as crucial. The same task can be accomplished with a good still image, which is much easier to provide.
Even if you are unable to find work as a media relations manager right away, you should not be concerned and should consider other options. Traditional journalism jobs may not pay as well, but they can provide a solid foundation in the field. The best media managers are frequently those who have worked as a journalist for a period of five years or more. While this may not be your ideal job, it will give you a better understanding of what a journalist’s job entails once you work as a media relations manager.
Anytime you can find a job that involves public relations, you should take it. It can provide valuable experience even in smaller companies where you may not be able to advance as quickly. When it comes time to look for a new job, being able to point to the coverage you’ve obtained is a selling point.