A survey researcher is a person who collects people’s opinions. He or she is in charge of designing and implementing the data-gathering tools that various organizations use to gain a better understanding of their customers and other individuals. Marketing, mathematics, and social sciences are all areas where advanced education is required. Internships and volunteer work are also good ways for a well-equipped survey researcher to gain experience. Another useful step for a prospective survey researcher is professional certification.
The survey is a common tool for determining how people feel about a topic or a set of topics. In most surveys, participants are asked to answer questions about various aspects of a product or issue. Surveys are usually presented in written form, but they can also be conducted over the phone or in person. As a result, survey researcher responsibilities are likely to include determining the survey’s format and content, as well as presenting the surveys to individuals.
To become a survey researcher, one must first acquire a wealth of knowledge through strong academic credentials. A bachelor’s degree is usually required, with a strong emphasis on marketing and business courses. In classes aimed at developing surveys and other measures, more specific skills can be learned. Statistics and psychology courses may also be useful in designing and interpreting surveys.
While a strong foundation is necessary, those who want to work as survey researchers must continue to develop and adapt their skills. Obtaining a master’s degree in social science or marketing can help anyone interested in working as a survey researcher maintain a competitive advantage. Professional marketing associations can also help an individual obtain professional certification. Maintaining a close eye on industry trends and developments will also be beneficial.
Practical experience is also important in any career path, especially in a field as interactive as survey research. Internships with regional organizations are one way to get the hands-on experience you need. In addition, a person interested in becoming a survey researcher could volunteer for a non-profit organization or any other small business that piques his or her interest.
A detail-oriented person with a passion for mathematics, research, and understanding individual behavior may have the skills and aptitude to work as a survey researcher. In this line of work, developed interpersonal skills such as patience and good-natured persistence are also highly desired. An ideal candidate is an analytical problem solver who can work alone or in a group to resolve issues.
Survey researcher jobs can be found in a variety of settings. Specific consulting or research firms are made up of teams of analysts who work for a variety of clients on a contract basis. Full-time research positions may be available with some of the larger potential clients. Financial services firms, healthcare organizations, and advertising firms are examples of these.