It’s more important to support an opinion about one of the industry’s aspects when writing an advertising essay than it is to simply describe something from the industry’s history. While history and descriptions of advertisements are usually acceptable in an essay on advertising, the most important thing is to make a thesis statement in the introduction, support it in the body, and summarize it in the conclusion, as in any essay unless the specific instructions say otherwise. If the topic isn’t specified, it’s best to choose something controversial, such as the effects of advertising on children.
A contentious topic is exciting because it can usually be thoroughly debated on both sides. In an advertising essay, the key is to take one stance, or thesis, while also including arguments that support the opposing viewpoint. The next step is to go over those arguments and point out any strong points, as well as how they compare to the ones that support your position on an advertising issue. If your thesis in the introduction is that advertising isn’t really harmful to children, you could say that society’s concern for children’s well-being is always important, but statistics don’t show that advertising causes significant harm to children.
However, the essay will be ineffective if you do not provide actual statistics to back up your claim. Whenever possible, cite the study’s name and date, as well as the exact numbers or results, to back up your supporting arguments. This type of evidence or proof is distinct from general historical or scope information that does not support your thesis argument. While general background information and historical or case references are valuable additions to your work, statistics and evidence used to support your thesis statement are more likely to earn you high marks in an advertising essay.
Each body paragraph in the essay should focus on one supporting point to the thesis, unless the instructor specifies otherwise. The paragraph’s entire focus should be on that topic and that specific point. The sentences should elaborate on the point while still persuading the reader to believe in the thesis.
If writing an advertising essay becomes difficult, a good tip to remember is to refer back to your thesis statement in the first paragraph to keep you on track in supporting and proving it. Persuasion is crucial in both advertising and essays on the subject. Your essay grade is likely to be mediocre if you are not focused on persuading the reader of your thesis.