At least an art director and senior copywriter report to creative directors, who plan, oversee, and approve ad copy or digital layouts. A strong ability in promotion and marketing is always part of a creative director’s job description. Senior copywriter/creative director, as well as advertising, retail, digital, and executive creative directors, are all examples of creative director jobs.
An associate creative director job could be a step up from a senior copywriter/creative director position, as it is a step up from the highest level of copywriting. The creation of written ad copy is known as copywriting. Junior copywriters have less than three years of experience, while mid-level copywriters have three to five years, and senior copywriters have five years or more. Many creative directors have worked for seven to ten years. An art director who is also a senior graphic artist could work as a senior art director/creative director or as an associate creative director.
Advertising creative director jobs are found in ad agencies or direct marketing firms, whereas retail creative director jobs are found in businesses or corporations. The client side of the advertising business refers to those who work for a company rather than an agency. Both jobs entail creating and implementing advertising strategies as well as delegating work to employees under the supervision of an art director and senior copywriter.
Because executive creative director jobs are at the top of the creative director hierarchy, they may require 15 years or more of experience. For a job as an executive creative director, a strong track record of employee management is usually required. In these executive creative positions, previous experience developing effective marketing strategies is also required.
Jobs for digital creative directors are relatively new, having emerged in tandem with the growth of Internet advertising. These jobs are typically highly technical, requiring a bachelor’s degree in addition to five to ten years of creative management experience. It is necessary to have a working knowledge of various software programs as well as skills in digital creative advertising strategy. A computer programmer, as well as an art director and copywriter, may report to digital creative directors. Some of the responsibilities of a digital creative director include developing digital advertising campaigns and approving ad copy for banner and pop-up ads.