Organizations that attempt to market their product or service without the assistance of a marketing professional quickly understand why there are so many marketing careers devoted to this task. Within advertising agencies that are outsourced organizations, as well as marketing divisions or departments within organizations, there are several different types of marketing careers available.
At the entry level, advertising agencies frequently hire marketing assistants or marketing coordinators. Marketing coordinators are in charge of compiling marketing research, communicating with marketing executives and clients, and gathering the client’s campaign requirements. Graphic designers provide artwork for print or online ads, as well as other promotional material, at the mid-high level of marketing careers within advertising agencies. Graphic designers collaborate with copywriters to create these ads, which are also part of an advertising agency’s mid-high level marketing careers. Copywriters write the text that appears alongside advertisements, such as tag lines, slogans, and other copy.
Marketing executives work at the highest level of an ad agency’s marketing department. Marketing executives manage client accounts and frequently communicate directly with clients to determine their objectives and target demographic. Sales and marketing executives actively seek out new clients suggesting ways for the agency to boost its own sales or public image. Long- and short-term marketing strategies for client campaigns, branding or re-branding organizations and products, and developing damage control strategies for clients may all be part of a marketing executive’s job description.
Organizations that do not outsource their marketing and promotional needs to an agency usually have their own marketing department, where a variety of marketing jobs are available. The marketing department of a company may be merged with, or work closely with, the sales and communication departments. Marketing assistants or coordinators work at the entry level of marketing departments, liaising with other departments to ensure that the organization’s branding is consistent. This could include distributing and monitoring any promotional material with the organization’s logo and brand that reaches the public. Directors in a marketing department are among the highest-ranking marketing positions in a company. The director of marketing is in charge of developing short- and long-term marketing strategies for an organization, as well as providing leadership to other department members.