Some types of commercial advertising are radio ads, Internet ads, and television ads. Radio shows often profit by allowing companies to air brief commercials. Internet ads like banners, online video commercials, and text ads are also commonplace and a popular method of reaching potential customers. Television commercials and product placement are other ways of advertising a product or service. Lastly, there are print advertisements, which usually consist of displaying ads in newspapers and magazines.
Radio adverts play between music or talk shows, and they are usually shorter or around the same length as television ads. Sometimes companies pay the hosts of the show to endorse the product too. Many radio hosts are upfront when they are pushing a product, while others never let on that they were paid to say they like or use the product. Some radio shows do not have commercials, in which case the show can usually be financially sponsored in exchange for mentioning the company name and motto on air. While it depends on the radio show, radio advertisements are often some of the cheapest types of commercial advertising.
Internet advertising is another common commercial advertising strategy. Many types of Internet advertising exist, including banner ads, pop up ads, and video ads. Video ads on the Internet are typically less than 30 seconds and appear around short video clips as well as full-length television shows. Banner ads are usually situated either at the top of a web page or to the sides. Finally, pop-up ads are employed to appear in front of another web page in order to force a consumer to view them.
Television ads are types of advertisements, but there are several types of commercial advertising within this category. Businesses can advertise on TV by product placement, commercials, and closed caption sponsorships. The cost of TV ads fluctuates depending on the size of a network’s audience, but these types of commercial advertising are usually expensive.
Print advertisements can be included in many mediums, from magazines and newspapers to fliers. With magazines and newspapers, the cost of advertising can vary significantly based on readership levels and the positioning of the ads. When it comes to fliers and pamphlets, however, the associated costs are very different. Instead of purchasing advertising space in another company’s publication, businesses must purchase the paper materials themselves. In addition, the distribution methods for these materials must be funded.