Freelancing’s very nature lends itself to part-time or hourly work. Professionals who work as freelance marketers often work on a project-by-project basis, and if everything goes well, they may be hired again by the same client in the future. A company with marketing needs might find it more cost-effective to hire a freelancer rather than hire a long-term provider. Freelance marketing jobs are available in a variety of fields, including consulting, writing, illustration, and web design. Clients may require part-time marketers to help with a specific project for which the company does not have the manpower or resources to provide internally.
One area where freelance marketing jobs can be found is consulting. To attract business, freelance marketing jobs that focus on consulting may be advertised on the Internet. Identifying the target audience that the client is attempting to reach is a common focus for marketing consultants. These marketing professionals can then attempt to design a marketing campaign that meets the needs of clients based on that piece of information. For example, depending on the demographic, freelance marketers may recommend an Internet campaign or advise clients to market their products or services through print publications.
Freelance marketing jobs aren’t always what they’re cracked up to be. Many part-time marketers, for example, form their own companies and market themselves based on portfolios of previous work or areas of expertise. Web design is an example of a service where a client’s website is developed and user traffic is tracked. Freelance marketers could concentrate their efforts on a specific type of client, such as nonprofit organizations, in order to build a reputation within a given community.
Additionally, marketing professionals may concentrate their efforts on digital media, where online banners and webcasts are created to entice clients to do business with them. Effective use of social media can also help a client, and freelance marketers who specialize in this area may be able to help. Freelancers can help clients improve their Internet search engine rankings by incorporating key words into a marketing campaign.
Freelance marketers occasionally offer services that are more akin to public relations than anything else. These professionals may write press releases on behalf of clients and distribute them to the appropriate distribution channels, such as news organizations. These marketing professionals’ services may include obtaining celebrity or other endorsements for clients’ products or services. The more adaptable freelance marketers are, the more business they will be able to generate.