To varying degrees, web graphic design careers combine design and technical skills. Some careers place a strong emphasis on graphic design, while others place a strong emphasis on technical skills. The scope of web graphic designer work may also be influenced the type of organization.
Some web graphic designers create graphics for both print and the web, while others focus solely on the latter. Many web graphic designers place a strong emphasis on page design while also learning to code HTML and CSS. Application development may be the focus of work for technically oriented designers who develop scripting and application coding skills. Any of these areas can have an impact on the types of web graphic design careers that emerge.
An advertising agency is a good place for a web graphic designer to work. She may assist with the creation of advertising materials and work on a variety of client accounts. Careers in advertising web graphic design can be demanding and fast-paced, requiring a high level of creativity and skill. Some agencies offer both print and web advertising materials, while others focus solely on the latter.
Other designers may work for web design firms that specialize in developing websites rather than advertising materials. Web designers work on a wide range of sites, from simple informational sites to e-commerce and other complex web applications. Some organizations have in-house web design staff rather than working with web design firms. The designers will be able to work on new projects as well as maintain existing ones.
Some web graphic designers work for themselves as freelancers. They may work for consulting firms, advertising agencies, or design firms, or they may find their own clients for smaller web design projects. A web graphic designer might want to start her own business. It could begin as a one-person operation and expand from there. Strong web graphic design and technical skills will enable the firm to compete for more jobs, and independent contractors may be hired to fill positions as needed.
Many web graphic designers make a living specializing in a particular technology. Some designers, for example, may specialize in creating web animations. This usually necessitates familiarity with and experience with the software used to create the pieces. Others may pursue careers in web graphic design creating templates for standard websites or content management systems (CMS). They can either sell their work directly to clients for custom orders, or they can sell the templates through their own store or a marketplace.