A booking agent may be considered to handle arrangements related to a venture when a performer needs help finding a job or taking an act or concert “on tour.” A booking agent, also known as a talent agent, may serve as a liaison between the act and the venue’s operators. He or she finds jobs or “gigs” for his client and ensures that both parties’ contractual obligations are met. Musicians, bands, models, actors, comedians, and others in the entertainment industry may be among the clients. A booking agent is usually paid a percentage of the money his or her client receives for any job or gig arranged the agent, though agreements vary. A booking agent can work independently, finding clients on his own, or as part of an agency, collaborating with other agents to build relationships with a larger, more diverse client base.
A booking agent’s responsibilities vary greatly depending on the client. A booking agent for musicians and bands may act as a representative of his client, contacting music venues to inquire about possible appearance and performance dates for his client. In addition, prior to the performance, a music agent may arrange payment details with venue officials and supervise any special agreements made between his client and venue officials. Similarly, the agent might collaborate with outside promoters to help publicize the performance and boost ticket sales.
An acting or modeling agent, unlike a music agent, may be responsible for contacting film and television industry professionals on behalf of his client in order to secure television spots, commercials, advertisement placement, and other suitable jobs. Casting directors for film or television, fashion photographers, advertising agencies, and others may be among his contacts. This type of agent may then coordinate or negotiate contractual agreements and payment if his client is hired for a job. Acting and modeling agents, like most other booking agents, are usually entitled to a negotiated percentage of the client’s pay.
A booking agent may also be tasked with maintaining a portfolio or media kit for his client, which will be distributed to potential “buyers,” depending on the type of talent he or she represents. A media kit for a musician or band might include a video or CD of the client’s work, as well as photos and press clippings. A résumé of previous related work, a head shot or photograph of the client, and other promotional materials may be required for models and actors.