A client services manager is a professional who is in charge of managing a company’s client relationships. He or she may be in charge of communicating with customers to determine which services they are satisfied with and where they believe the company can improve. He or she may also be in charge of attracting new customers to the company. Professionals in this field usually have excellent communication skills and have worked in a related industry or market for many years. Account managers are another term for client service managers.
Client service managers typically have a strong background in business management and sales. He or she may also have worked as a salesperson in a particular industry. A professional in this position, in many cases, has more responsibility and authority than other salespeople.
In most cases, one of the primary responsibilities of a client services manager is to communicate with clients. Customers can reach out to this type of professional if they want to order new services or products, or if they want to change some account information. When clients are dissatisfied with the services they are receiving, they frequently contact a client service representative first. One of the objectives of this type of professional is to increase profits through customer relationships. As a result, the manager may be in charge of taking steps to satisfy a disgruntled customer.
Another common client services manager responsibility is to train clients and potential clients on how to use a company’s products and services. This is especially common in situations where a company sells software or other products that require specialized knowledge. Seminars or training sessions may be held by client service professionals. He or she may provide one-on-one training in some cases.
When a client services manager is in charge of finding new clients, he or she may use market research data as a resource. This is data on the demands and preferences of people working in specific industries or in certain income brackets. Market data can assist a professional in determining which selling points are most effective in gaining a specific customer base’s loyalty.
Client service managers frequently use their knowledge of market research and firsthand experience working with customers to influence a variety of aspects of a company. A professional, for example, can advise a marketing department on how to best market products and services. He or she can also make suggestions that have an impact on daily operations.