Concerts and other musical events necessitate a significant amount of behind-the-scenes planning. Before the show, a large number of people come together to plan and set up the event. The person in charge of many of the marketing and organizational aspects of a musical performance is known as a concert promoter.
A concert promoter can work for both bands and venues. Promoters who work for bands are responsible for finding venues for the band to perform as well as promoting the gig once it has been booked. Music venue concert promoters are responsible for finding bands to perform at the venue. The promoter’s job includes making sure the venue is a good match for the music group or artist in question.
The promoter is in charge of generating interest in the concert once the date has been set. This can be done on a small scale handing out fliers, placing ads in free or low-cost publications, and creating buzz online. Radio ads, as well as ads in larger print publications and on well-known websites, are available to promoters with larger budgets.
Public relations campaigns are also used promoters to raise awareness of a show or event. Concert promoters typically have a network of contacts in the music industry that they use to get the word out about upcoming shows. Two commonly used promotional tools are artist interviews and promotional giveaways.
Apart from generating interest, a concert promoter is in charge of other aspects of the event. Security, ticket sales or cover charges, venue decoration, setup, sound, lighting, and staffing are frequently handled the promoter. A concert promoter must be extremely organized and capable of managing multiple projects at once in order to keep up with all of the various tasks.
When it comes to concert promotion, there are two common approaches. The first option is to work for a well-known concert promoter. Working for someone who knows the industry reduces the initial risk and provides an excellent opportunity to learn the ropes of concert promotion. Working for someone else has a number of disadvantages, including a lack of autonomy, having to do things someone else’s way, and a limit on earning potential.
It’s also possible to start a career as a concert promoter simply going out and promoting. The simplest way to do this is to start small. Start with smaller venues or house parties, and check with local bands. A promoter can expand to larger concerts with more popular artists after a few successful events.