Marketing account managers are in charge of creating and implementing marketing strategies for specific accounts. They employ marketing in a variety of fields, including business, sports, entertainment, and politics. Through various media and other tools, the marketing account manager presents a positive angle or concept to the public about the account.
Marketing managers’ ultimate goal is to increase revenue through sales, support, and participation. They usually have a group of employees, each with a specific task to accomplish the end goal. Managers are in charge of supervising employees and keeping an eye on the big picture. The marketing account manager is usually in charge of problems and decisions.
The job responsibilities are specific to the field. A marketing account manager for a sports team, for example, will send out press releases, organize press conferences, handle promotional requests, and handle negative media issues such as questions about a team captain being arrested for drunk driving. To promote public goodwill, he or she might arrange for team members to coach for a day at a local sports camp or sign balls and hand them out at a children’s hospital. While each team member has responsibilities, the marketing account manager oversees the program and is accountable for its outcomes.
A political marketing account manager works with the candidate’s speech writers to ensure that the candidate’s talking points are tailored to the next group of people. He or she will also coordinate press releases to ensure that they are in line with recent legislation and portray the candidate in the best possible light. While some of these responsibilities may be delegated to employees, the account manager is ultimately responsible.
To be successful as a marketing account manager, you must be able to forecast. He or she must be able to anticipate future ideas, needs, and reactions and be ready to address them ahead of time. This could entail ordering enough product to last the duration of an event or assisting clients with passport paperwork so they can travel to different countries. Any marketing account manager’s primary responsibility is to know what’s coming next and to prepare for it.
Typically, a university-level marketing degree is required. Economics, advertising, business management, and business law should all be covered in class. Marketing account managers must attend marketing management seminars on a regular basis in order to stay current with the latest marketing trends.