A marketing communications specialist develops strategies and tactics to communicate messages about a product, service, or company to a target audience in order to elicit a response or inform the general public. The marketing communications specialist plans all important communications with business partners, employees, and new and potential customers within a company. A marketing specialist uses a wide range of methods, from research and development to public relations and even advertising, rather than focusing on just one aspect of marketing.
The primary responsibility of the position is to effectively elicit a response from the target audience of the company. The target audience is typically made up of a variety of company stakeholders, including customers, business partners, and employees. This is usually accomplished by developing a communication strategy for the target audience that incorporates elements that have been proven to be effective for their various demographics. These experts usually incorporate a variety of key marketing aspects that are critical to keeping a company, product, or service visible and profitable in the market.
Marketing communications encompasses more than just promoting products or services to customers. In fact, one of the most important responsibilities of a marketing communications specialist is to communicate effectively with the company’s business partners and employees. The goal of this task is to keep business partners confident in their investment in the company, as well as to make employees feel important to the company’s survival.
A marketing specialist’s job entails conducting extensive research and analysis of previous communication campaigns in order to determine the most effective methods of communicating with the target audience. Usually, the campaigns are run by the same company. However, a marketing specialist may be required to research communication campaigns from similar businesses in order to conduct the most thorough analysis.
The marketing communications specialist usually incorporates all aspects of marketing into a marketing strategy, from research and development to public relations and advertising to actual production. Initially, research and development are used to identify the products and services that appeal to the target market, as well as the most effective ways to market them. Then, among other things, a strategy is devised, which typically includes public relations, advertising, direct marketing, and online marketing. The marketing communications specialist then works with other departments to put together the most effective communications package possible. Due to his or her extensive knowledge of what appeals to each specific market, a marketing specialist may also assist in the creation of products and services for the target market.