The exact responsibilities of a marketing executive vary greatly depending on the organization, but in the end, this person is in charge of coordinating client projects and achieving results. Marketing executives must stay current on their clients’ product lines as well as the target market’s changing needs. A marketing executive may plan, oversee, and follow up on the distribution of promotional projects as well as travel to trade shows, depending on the company and his or her rank within it. While working in a team environment, marketing managers may also maintain information on the company’s website, attend meetings on a regular basis, and communicate with clients.
A marketing executive may have assistants reporting to him or her as well as reporting to a senior manager. This structure will allow the executive to both receive and give directions during client marketing projects. Client projects usually entail collaborating with other departments, such as the creative team, to produce trade show handouts or mailing information packages. To keep the project on track to its deadline, he or she may do data entry or direct assistants to do it in the case of e-mailing marketing campaigns.
Many marketing executives’ jobs require them to meet with clients in person or speak with them on the phone. They must maintain a positive working relationship with their clients and ensure that all deadlines are met. Following the launch of a new marketing campaign, a marketing executive contacts each client for feedback. If a marketing executive reports to a manager, he or she will discuss or seek advice on any important client issues. The senior manager may speak with the client if there are any serious concerns.
Marketing executives meet on a regular basis, especially in larger agencies or companies. Many of these will likely be department meetings where new projects or computer software programs will be discussed. Some marketing executives travel frequently as part of their job; depending on the agency’s client base, this may include national or international destinations. Other executives may not go on business trips to trade shows, but they may work on special projects outside of the office, such as local promotions.
Marketing executives are frequently involved in campaign testing. Marketing is a high-results-driven profession. To track the results of campaigns, a marketing executive may use computer software. Marketing executives can learn which strategies work best for each target audience comparing them to previous promotions.