Marketing specialists are important components of a company’s advertising and promotion efforts. In general, he or she will be in charge of developing an overall marketing strategy to help a company increase market share. This could entail overseeing the overall program or helping to design and deliver specific aspects of the marketing campaign, such as a layout for media coverage, print ad creation, or even product label or packaging design.
A marketing expert is usually capable of assessing the needs of the consumer market in relation to a specific product or set of products. This implies that the marketer will be aware of how and where to obtain information about consumer demands and trends relevant to the marketing of specific goods and services. Marketers who can efficiently gather data and use it to create marketing campaigns are frequently sought out to create advertising for niche markets as well as promotional plans that appeal to a broad audience.
A marketing specialist usually has some formal education as part of the preparation process for a career in marketing, in addition to strong creative and investigative skills. Most employers require at least a bachelor’s degree, with some preferring a master’s degree in marketing or a related field of expertise. Many companies prefer to hire those with at least two years of marketing experience in addition to formal educational credentials.
A marketing specialist may work for a company directly or as part of an advertising agency’s team. When he or she works as part of a company’s development team, he or she is usually focused on creative efforts and reports to a supervisor or manager. When a marketing specialist works for an agency, he or she is usually part of a team that pitches campaign ideas to clients and then implements the plan after the client approves the components.