Medical device representatives are people who sell their company’s medical devices to customers. From hospital patient machines to dental office equipment like teeth-cleaning instruments, these products are available. Making calls and visits, as well as giving presentations and demonstrations, are all methods used to complete these tasks. Goal-setting and client retention are also important aspects of this professional’s work. A four-year bachelor’s degree in marketing or a healthcare or science-related field is typically required of a person interested in becoming a medical device representative.
A medical device representative’s primary responsibility is to make calls to potential customers. This type of person must be comfortable making cold calls or contacting potential clients over the phone when they are not expecting it. The goal of the medical device representative should be to persuade healthcare facility representatives to meet with him or her to learn more about his or her company’s products. In this job role, strong interpersonal skills are essential for developing new business.
For talking with clients, people in this industry must have excellent verbal and written communication skills. A medical device representative is responsible for thoroughly explaining the products of his or her company to customers. He or she must prepare presentations that provide background information on the company as well as technical information about the products’ functions. Individuals must also be willing to change their presentations to keep them current or to tailor them to different audiences, such as a single person or a large group of people at a medical facility.
In this line of work, the ability to demonstrate how something works is also a requirement. A person who wants to work as a medical device representative must develop skills in accurately and thoroughly explaining how a device works and answering questions about how it works. In addition, a professional in this field must be capable of assembling and dismantling equipment used in product demonstrations and training sessions.
Setting short- and long-term marketing goals, as well as customer retention, are important tasks in the medical device sales field. Managers frequently collaborate with medical device representatives to communicate the company’s profit margin goals. A medical device representative is usually compensated for meeting certain sales targets. His or her goal should also be to maintain strong customer relationships ensuring that existing customers are happy with their purchases and introducing new products to them on a regular basis.