A modeling agent works in fashion modeling and books jobs for men, women, and children, as the job title suggests. Modeling agents work with high-fashion, catalog, commercial, and other models, and they may specialize in one area of modeling or place models in a variety of settings. They may work for large modeling agencies or independently. A reputable modeling agent’s salary is usually based on a percentage of the earnings of his or her models, so they are motivated to place models in good modeling jobs.
A typical day in the life of a modeling agent might include reviewing model cards, also known as Zed cards, which are essentially the model’s business card. Model portfolios are also examined the modeling agent in order to identify models with the looks desired designers, advertisers, clothing manufacturers, and other employers of models. They get in touch with modeling agencies to find out what they’re looking for and send models to casting calls. Modeling agents either negotiate contracts on behalf of their models or provide contract advice to models. They may also monitor payments to ensure that their models are being compensated in accordance with their contracts.
Modeling agents frequently provide advice to their models on what to wear to model calls and how to apply makeup. They may also make recommendations to models for experienced portfolio photographers who they believe will best showcase the models’ looks. The modeling agent is frequently the main advisor to the models he or she represents, and is concerned with the best interests of the models in his or her stable.
Depending on the size of the agency, modeling agents may have a large or small stable of models. Large modeling centers, such as New York, Milan, and Paris, are home to the majority of modeling agents. Modeling agents can also be found working in places that aren’t traditionally thought of as modeling hotspots. Outside of the modeling epicenters, modeling agents may concentrate on catalog or commercial models rather than runway and high-fashion models.
To be successful in this competitive industry, a modeling agent must be well-versed in the modeling world and have a large network of contacts. Because modeling is rife with scams, the modeling agent must uphold high ethical standards in order to keep models. Modeling agents must find legitimate work for their models if they want to keep their models and make a living in the industry.