A print specialist uses high-quality copiers, printers, and presses to create printed materials. Clients meet with specialists to talk about their specific goals, handle pre-production, and oversee the printing process. They can work in a variety of settings, including corporations with large in-house printing requirements that require a full-time specialist. On-the-job training is the most common way for people to prepare for careers in this field, though some colleges and technical schools may offer classes to help people develop skills.
Clients who approach a printing company meet with a print specialist to discuss their needs and specifications. These include the number of items to be used, the colors to be used, and any restrictions, such as financial constraints. Print specialists can assist clients in determining color schemes, choosing project papers, evaluating color samples, and completing any other tasks necessary to prepare for a project.
Some customers provide their own digital files, which the print specialist examines and uses to create proofs. Production can begin once the client approves the project. In other cases, converting files or using hard copy material such as an old brochure to create a new product may be necessary. A print specialist can also provide design services to clients. In this case, the specialist can create brochures, flyers, letterhead, and other materials based on the client’s needs.
Part of the job entails deciding whether a project should be printed on a press, printed on a printer, or copied on a copier. Colors used, if any, paper and weight, and desired finishes like gloss or waterproofing are all things to think about. Print quality is another consideration, as some machines produce crisper, cleaner finished products than others. The size of a project can also be a constraint, as very large printing projects may not fit on the beds of standard printers and copiers.
The print specialist can file the information for future use once a project is completed and the client is satisfied. Clients may request a second print run in the future, so having all of the necessary files and materials on hand, including finished product samples, can be beneficial. Specialists may also engage in outreach and promotions, such as calling clients to see if they require new print runs of products that are frequently out of stock. They may also meet with representatives selling new inks, papers, and other products to see if they would be a good fit for a printing company.