A graphic designer is responsible for the majority of visual branding media, from icons and logos to advertising layout. Professional graphic designers connect words and images in a variety of media. The title of senior graphic designer is usually reserved for someone who either leads a company’s graphic design group or has worked as a graphic designer for an extended period of time. Senior graphic designers are typically managers or mid-level executives who spend nearly as much time supervising and executing as they do actually designing.
Graphic designers do a wide range of work, so it’s no surprise that defining a precise senior graphic designer job description is difficult. The senior graphic designer, in general, is the head of his or her graphic design department and is in charge of most design aspects, from conception to implementation and release. In many cases, the senior is also in charge of training and mentoring more junior team members.
Graphic design was traditionally handled advertising and marketing departments. Graphic designers were pen-and-paper artists capable of bringing advertising agents’ concepts to life. They also designed brochures, presentation materials, and any other documents that required a combination of image and text.
Graphic design evolved in lockstep with computer and digital design technology. The majority of graphic design tasks are now performed computers, and senior graphic designer jobs have changed to reflect this. On the market, there are many software suites geared specifically for photo and graphic design that allow artists to quickly generate and display many different templates of the same idea. The majority of graphic design tasks are the same as they were in the days of pen and paper, but new ones, such as web page design, have emerged.
Senior graphic designers can work as freelancers or as part of in-house design teams. The responsibilities of a senior graphic designer vary depending on the situation. In a self-contained firm, a large portion of the senior’s time may be spent bringing in new clients and selling the team’s portfolio to companies seeking design services. When a client is retained, the senior will usually act as the project’s point person and will be in charge of delivering the finished products.
In an in-house graphic design environment, things are different. Many larger companies have in-house graphic design teams that take care of the company’s visual presentation and advertising requirements. In this type of setting, a senior graphic designer’s primary responsibility is to lead and manage. On a corporate team, there are rarely more than a few senior designers. Their objectives are typically product- and result-oriented, and they frequently conduct market research to generate ideas and data for improving graphic design schemes.
Senior graphic designer responsibilities are largely determined the size of the graphic design team as well as the department’s tasks and requirements. The senior designer, on the other hand, is always someone with a lot of design experience and expertise. Senior designers are researchers, marketers, and managers on the surface, but they are also artists on the inside.