A social media strategist helps a business project a public image and interact with customers on social media. This requires a combination of marketing knowledge and experience with blogging, social media, and online content management. The work could include focusing solely on the needs of a single company or consulting with a number of companies looking to implement social media strategies.
One aspect of the job entails assisting a business in developing a consistent and adaptable social media strategy. This can include things like where the company wants to be visible, how transparent it wants to be, and how it wants to interact with customers. These strategists may suggest reaching out to disgruntled customers as well as creating online content to attract new customers. Contests, viral videos, and other promotions help to keep the company in front of customers’ eyes and encourage social media users to share, thereby promoting the company.
A social media strategist’s job also requires him or her to keep track of statistics and responses. Strategists can track the number of customers they reach, how people respond to campaigns, and whether the company is regarded as an authority using a variety of tools. In a simple example, a social media strategist wants to ensure that the company’s official profile, rather than a spoof or fake profile, is the first result in a website search. To increase rankings and followers, this necessitates updating profiles on a regular basis, interacting with users, and establishing a presence.
In some cases, designing content and promotions also entails creating it. A social media strategist may update profiles and interact with users on a regular basis or delegate this task to another member of the team. Training and policies for employees who use official accounts can be part of the company’s overall strategy to ensure that they are consistent and on message. A family-friendly company, for example, would not want a member of staff to use profanity on an official account or make lewd comments to followers. A more racy firm, on the other hand, might want its employees to push the envelope in official communications in order to make the company appear more edgy.
The company wants to market itself, create and build an image, and grow its social media following throughout its presentation. The social media strategist can assist the business in establishing specific goals and objectives, such as achieving a certain number of followers or page views. Working with marketing and communications teams to coordinate campaigns, keep messages consistent across platforms, and share ideas is one example.