Creating data entry procedures, managing data integrity, system security, and data analysis are the four main responsibilities of a web analyst. A web analyst is knowledgeable about a website’s user interface as well as its database structure. Web analytics is a new field that has sprung up to meet a growing demand. As more businesses invest significant financial and human resources in the creation of websites and related tools, analysis is required to determine the cost/benefits, ideal usage, and effectiveness of these tools.
A web analyst’s data is used to calculate costs and make decisions about technology trends, staffing, and equipment purchases. The data must be accurate and trustworthy. For this type of work, there are a variety of analysis tools available on the market. It’s not uncommon for the web analyst to collaborate closely with the website development team on new reports and data collection methods.
The rules and steps that website developers follow when creating website applications are known as data entry procedures. These procedures are used to manage hardware resource allocation, reduce the risk of malicious programs infiltrating the system, and ensure that terms are used consistently to improve the website’s overall usability. The web analyst is responsible for overseeing the creation and maintenance of these rules, which determine overall data quality and have a direct impact on the usability and dependability of any analytical reports.
Data integrity is a critical function that is managed using a mix of business processes and system rules. The business process rules specify what data is recorded and how it is recorded. All website developers must define and use the source documentation for data entry in the same way. The computer systems in the background can be programmed to ensure that all accepted data entry meets specific criteria. Many websites, for example, will only accept certain types of characters and will not accept any combinations that could be interpreted as programming code.
While the information technology staff is usually in charge of physical security, the web analyst is in charge of reviewing the procedures in place to control both who has access and what functions they can perform. Audit trails are used by many website databases and applications to track user activity on the site.
The web analyst’s final task is to review reports generated by the system. They are in charge of providing senior management with accurate and comprehensive reports on costs, activity, website visitor demographics, and other data. This is a crucial function for the website’s and the company’s overall decision-making processes.