A person with marketing or branding expertise, a creative mindset, and excellent interpersonal skills is usually required to be a successful advertising consultant. Essentially, these people assist businesses in developing a successful advertising strategy to promote their products or services. A freelance advertising consultant can work for a consulting firm or work for themselves. While an individual’s job duties may vary depending on the type of company he works for, his basic responsibilities are usually the same. Meeting with clients, conducting market research, selecting appropriate advertising media, creating sample advertisements, and presenting to clients are just a few examples.
An advertising consultant’s first step for each project is usually to meet with a client. He will discuss information such as the client’s products or services, his advertising goals, and his budget during this initial consultation. It’s critical for the consultant to grasp these details in order to provide his client with the best marketing strategy possible. For small businesses, this may entail meeting with a single person, while for larger businesses, it may entail meeting with a group of people.
The consultant will usually conduct some background market research on the client’s niche and target audience after meeting with him. For example, if a client owns a jewelry store, an advertising consultant might look into different ways to market jewelry and how to reach out to potential customers. Both of these factors will influence the consultant’s marketing strategy in the long run.
Choosing appropriate advertising media for a client is perhaps the most important aspect of this job. The amount and types of media used by each client will vary, but they may include social media, online ads, promotional sales, television commercials, and magazine advertisements. Before deciding on an advertising campaign, it is common to spend a significant amount of time brainstorming and experimenting with different options.
An advertising consultant will frequently create sample advertisements for his client after he has devised some realistic marketing ideas. He might, for example, make a rough draft for a magazine ad featuring a client’s products. In other cases, he may create a landing page on his website that features those products.
An advertising consultant will give a presentation to his client once he has come up with some draft ads and ideas. Typically, this presentation will include an explanation of his market research findings as well as his proposed advertising strategy. In addition, he is likely to show the client examples of his previous advertisements so that they can get a better idea of what he is planning.