An online editor’s job responsibilities vary depending on the company for which he or she works, but in general, this editor is in charge of leading a team that develops content for the company’s website and develops a long-term strategy for the company’s online presence. The online editor may be solely responsible for creating and editing content, or he or she may be part of a team that creates content under the editor’s direction and supervision.
The qualifications required of an online editor vary depending on the industry in which he or she works, but in general, the editor must possess exceptional writing and communication skills. Most companies will only hire candidates who have completed a college degree in web design, business, communications, or other related fields, as well as a college degree in English or another native language of the country in which the company operates. A keen eye for detail, a strong command of the English language, and extensive knowledge of web design, layout, and advertising are all required of the online editor. Aside from regularly updating the website, the editor may be in charge of creating ad campaigns to attract new visitors. As a result, experience or education in advertising or marketing is preferred.
The online editor usually has a big say in what kind of information gets published on a website. He or she must decide on the site’s overall tone, as well as the information flow and the methods by which visitors will access the information the editor wants them to see. As a result, the editor will frequently collaborate with web designers to develop a site’s functional layout; the main page will focus on the most important information, while subsequent pages may go into greater depth on specific topics.
Another important role of the online editor is to interpret data about site usage in order to create more compelling content that will entice visitors to return to the site on a regular basis. This may entail analyzing SEO, keywords, site usage data, and actual customer engagement in the form of e-mail messages, contact form usage, and other methods. The editor must be able to decipher user behavior and determine how to improve the site’s usability, accessibility, and visibility in search engines that will link to it. The online editor may also be responsible for client use moderation, though webmasters are more likely to take on such responsibilities.