Every day, photographs can be found in magazines, newspapers, billboard advertisements, and even cereal boxes. All of these images were created by a commercial photographer. He or she could work in a variety of fields. Television, newspapers, advertising, photo studios, and publishing are just a few of the options.
Many photographers aspire to have their work used on magazine covers and in mass advertising, but only the most talented and professional commercial photographers are able to achieve this goal. Agents may contact photographers to take portraits of major actors and musicians, but these photographers have typically worked long and hard to reach the top of their profession. From setting up the perfect shot to developing the photograph in the lab, the photographer must know the business inside and out. He or she must also be knowledgeable about lighting, backdrops for specific shots, and all aspects of digital photography. Computers have become an important part of photography, and the commercial photographer must keep up.
Obtaining some form of educational qualification is recommended for this type of career, though it is not strictly necessary. Many colleges offer photography degrees and diplomas, as well as excellent training in all aspects of the field. Employers always look favorably on any additional qualifications in the photography industry, which is highly competitive.
If a commercial photographer is looking for work, he or she should have a portfolio of their best work. Having an Internet website with one’s best photographs is also a good idea. The photographs can then be easily sent to potential employers as samples.
Once a commercial photographer has gained sufficient experience, he or she will usually specialize in one area. From fashion and celebrity magazines to brochures and catalogs, this can be anything. The subject range is vast, encompassing everything from travel magazines and postcards to compact disc covers and wedding photos.
The majority of commercial photography work is freelance or contract work. Because there are often deadlines to meet, the hours can be irregular, and lifestyle flexibility is desirable. It can be a very creative career, though there are times when employer and company guidelines must be followed.
Teaching at colleges and universities is another option available to commercial photographers. It is also possible to start one’s own agency or studio.