A display artist is a person who organizes exhibitions and displays. This is a highly visual profession that relies on the ability to present items in an aesthetically pleasing, interesting, and dynamic manner that draws passers-attention. by’s Display artists can be found in both large and small stores, as well as in museums. Working in this field does not require any special certifications, but people with some education, such as a bachelor’s degree in art, advertising, graphic design, or a related field, have an easier time finding work.
During the holidays, the most spectacular examples of a display artist’s work can be found at major department stores. Major holidays around the world are usually marked by a flurry of elaborate store displays that reference popular holiday activities. People may travel long distances to urban areas where stores decorate their windows for the holidays, and these windows are designed by display artists.
A display artist’s job, also known as a visual merchandiser or window dresser, begins with a task. The artist is usually provided with the products that need to be displayed by the store. The display artist considers the products, the company’s marketing strategy, and the message to be conveyed through the window. A store selling haute couture, for example, will want its windows to have a very different look and feel than a hardware store setting up for a summer sale.
The display artist creates rough designs to map out the window’s requirements. These designs may need to be approved before they can be implemented, or the artist may be able to get started right away. In a larger store, assistants may be used to help build the window, or the display artist may be required to work alone. This means she or he could be in charge of wiring, props, painting, and other aspects of bringing the window to life. Display artists can also create in-store displays, as well as dioramas and exhibition displays.
Because stores are expected to maintain dynamic displays that change with the seasons, display artists are constantly dismantling their work to create new displays. There is room for advancement in this field, as a display artist can work their way up to supervisory positions in big stores and even become the display supervisor for chains, as some chains have standardized displays that they want all of their stores to use. As a result, someone can create designs that can be seen across the country.