A production designer is someone who works to develop and establish a production’s aesthetics. These individuals may be in charge of the design of films, television (TV) shows, music videos, or advertisements. Because the key responsibilities of the positions are similar or shared, production designers are sometimes referred to as “art designers.”
A production designer is usually in charge of establishing the setting and style of a film, as well as the overall design of sets. Production designers may spend time developing a design concept before beginning a project, which will influence subsequent decisions about the production’s design. In some cases, production designers and directors may work together to develop a concept. Regardless of whether the director’s input is taken into account, art staff members will use the design concept to make production decisions and create visuals. Sketches or conceptual models can help staff members better understand and follow design concepts illustrating them.
Production designers are expected to work collaboratively with those in positions above and below them in the project’s hierarchy. A production designer, for example, might consult with producers, directors, and directors of photography to determine a film’s tone, as well as collaborate with set designers, set decorators, property masters, graphic designers, model makers, costume designers, and others to bring their vision to life. To ensure that all elements of a film are organized and tied together, production designers may also direct the locations manager, hair and makeup stylists, and special effects director.
A production designer’s ultimate responsibilities vary depending on the project and industry. The production designer is almost entirely responsible for the project’s aesthetics in some productions. A production designer’s responsibilities are reduced in other productions. Production designers with limited responsibilities usually work for a director who has established visual styles.
Those interested in pursuing a career in production design should have a basic understanding of design principles. Architecture, environmental design, or theatrical set design are all options for students interested in pursuing a career in production design. Future production designers should also work on their communication skills, as developing concepts and effectively communicating them to everyone from producers to production staff members is an important part of the job. Graduates interested in pursuing a career in production design should consider working as a production assistant to gain experience. Job opportunities in student films, commercials, and low-budget music videos may be available to recent graduates.