A search engine optimization (SEO) consultant is an expert in online research methods who assists a client’s website in being found more easily search engines on the Internet. The traffic, sales, and productivity of a website will all increase as its visibility and search rankings improve. To determine a strategy, an expert SEO consultant will examine the client’s goals, marketing strategy, target audience, and website. After that, the consultant may make recommendations, teach the client how to improve SEO, make marketing and website changes, or do a combination of these things.
An expert SEO consultant is well-versed in current marketing trends, online venues, and tools that will help the client improve their online presence. A web marketer with experience in the customer’s industry can be beneficial, but it is not required. More importantly, the consultant should be able to create a marketing plan that is in line with the client’s objectives and execute the plan using effective SEO techniques.
The use of effective search engine keywords within a website is an important aspect of search engine marketing. When people conduct online research for a specific product or topic, SEO consultants identify the most relevant and popular search words. These consultants also know where to put these keywords in page titles, HTML code, and website content to ensure that search engines find the client’s online content. When a search engine discovers relevant content from the same source on a regular basis, the site’s page rank rises and customer traffic rises.
An SEO consultant can connect a client’s pages to other online resources, resulting in more paths for website traffic and a stronger online presence. LinkedIn, Facebook, Digg, Twitter, and StumbleUpon are examples of social media sites and tools that can be useful in a web marketing strategy. These venues can help the client build stronger business relationships, connect with more customers, provide additional, complementary content, and position the client as a thought leader or expert. A consultant may also suggest online press releases and ad campaigns to attract more customers.
As part of an SEO marketing campaign, an SEO consultant provides baseline information about the client’s web traffic and page rankings and conducts analysis over time to determine the effectiveness of the plan. A good marketer can predict levels of success and should be able to provide satisfactory references. While a consultant cannot guarantee specific results, a good marketer can. Clients can get a good return on investment if they implement a good search engine marketing campaign.