Consumer behavioral processes and the development of mathematical models that help students understand and predict these behaviors can be covered in a marketing doctor of philosophy (PhD) program. This is a highly specialized education that will lead to graduates working in universities and research facilities rather than in business. Consumer behavior, social network marketing, brand and customer management, and customer-oriented innovation strategy are some of the focus areas of the various marketing PhD programs available. International marketing, business-to-business marketing, high-tech marketing, and new media marketing programs are also available.
Graduates with a PhD are prepared to conduct research and investigation at prestigious universities and non-academic research institutes. Field research, as well as analytical, experimental, and qualitative research, are encouraged in marketing PhD programs. The programs will cover all aspects of consumer behavior, including economic, behavioral, and psychological factors, as well as how a company can deal with critical marketing issues.
Anyone thinking about enrolling in one of the marketing PhD programs should research the schools that offer the degree to see which one best fits his or her needs and lifestyle, as well as which one will provide a degree that will help him or her achieve the highest career goals. For doctoral candidates, this is frequently the goal of obtaining a position at either a teaching or research university. The cost of completing one of the many marketing PhD programs can be high, but it can be well worth the money if it helps the student achieve his or her goals.
There are numerous excellent private and public schools that offer marketing PhD programs. Many national and international programs offer degrees to students interested in pursuing careers as teachers or researchers. The programs typically last four years and prepare graduates for positions as professors in research-oriented business schools or as researchers in non-academic institutions. Regardless of their focus, all marketing PhD programs place a strong emphasis on original research and regular publication in marketing journals.