Companies can use market research analysts to figure out what products consumers want, who will buy their products, and what future sales might look like. A market research analyst’s job entails gathering and analyzing data from consumer surveys, focus groups, and sales results in order to figure out how to market products to consumers. The market research analyst may work alone or as part of a team. There are frequently deadlines to meet, which can make the job stressful. If you want to work as a market research analyst, you’ll need a bachelor’s degree and a master’s degree.
If you want to work as a market research analyst, having a bachelor’s degree in business with a specialization in marketing can be beneficial. Granted, other majors such as finance or economics can sometimes lead to a career as a market research analyst. Of course, this isn’t something you’d normally do. If you want to work as a market research analyst, your bachelor’s degree should focus on business and marketing.
An internship in a marketing setting can be beneficial during your college years. Internships are beneficial because they provide real-world experience to supplement your classroom learning; however, they also help you determine whether you have what it takes to be a successful market research analyst. Additionally, the internship allows you to network with others who can serve as mentors or provide helpful career advice.
During your final semester of college, you will most likely apply for a market research analyst position. Asking your college’s career services department for help in finding a job can be beneficial. Additionally, conducting an online job search or enlisting the assistance of your internship supervisor in your job search may be beneficial.
You could apply to graduate school after two years of work. For example, anyone wishing to work as a market research analyst should consider pursuing a Master of Business Administration (MBA) in marketing. The MBA not only allows you to learn information that will be useful in your job as a market research analyst, but it also allows you to qualify for jobs with higher pay and more responsibility as a market research analyst.
While certification is not required, it can be beneficial to your career. The Marketing Research Association, for example, offers the Professional Researcher Certification (PRC) (MRA). You must have relevant market research education, work experience, and prior membership in a market research professional organization to earn the PRC.
Marketing analysts are frequently employed businesses or advertising agencies. Market analysts, on the other hand, are not restricted to working in those environments. Market research analysts, for example, can work in insurance companies or health-care settings. Alternatively, if you become a market research analyst and have a desire to teach, you could return to school to obtain a Doctor of Philosophy (PhD) in business and pursue a career as a college professor.