One of the most effective ways to sell insurance is for the agent to be present and visible in the community. Putting on a seminar is a great way to get people’s attention. Invite people to a free lunch or a desert party at a small restaurant or facility that can accommodate a large number of people. Because you may only receive a 1% to 2% response on a 5,000-piece mailing list, and you have meal costs, this method will require an investment. However, there are some good trade-offs with that payment. Those who attend your seminar will be more interested, and thus more likely to purchase.
While cold calling is a common strategy, insurance salespeople are always on the lookout for new and effective methods. This usually necessitates the seller going where the clients go. Calling medical clinics in the morning with boxes of treats and coffee can help if you sell medical insurance. By speaking with the nurses, assistants, transcriptionists, and other employees, you may be able to persuade them to refer you to some of their patients. Another way to get your name and your product’s name out there is to give out pens or other promotional items to employees to use and distribute.
Setting up a booth at a trade show or community event is another way to sell insurance. Make sure your table is easily identifiable, well-organized, and spotless. A bowl of free candy or other freebies may be used to entice people to come over. When you’ve gotten someone’s attention, be personable while describing and selling your product. Distribute literature and hold a door prize drawing to introduce others to your company. Make cards that say “sign up for more information” and keep a box with a slot for private responses nearby. If your calendar is light on events, see if you can man an information booth at your local store or other heavily trafficked areas such as shopping malls during the open enrollment period.
Another innovative way to sell insurance is to create personalized postcards. You can increase your sales by sending these postcards to people who are more likely to buy the type of insurance you’re selling. You’ll need to purchase targeted mailing lists, but the return cards can help your business succeed. Making follow-up calls to potential buyers who are still on the fence can help you sell faster.
Joining groups and making yourself known in the community is another way to sell insurance. You can network with your peers by joining a rotary club, book group, religious organization, or other community organization. Make a good first impression, and word of mouth can help you connect with their family and friends who might be interested in your services. Volunteering is another way to boost your visibility, which can help you sell insurance while also doing good for yourself and your community.