Although keynote speakers are not classified by type, they do tend to fall into one of several categories. The type of speaker to choose is determined by the presentation’s goal. Motivational, expert, and humorous keynote speakers are all common. Even if a professional keynote speaker chooses to include some humor in their speech, it is unlikely that the entire speech will be humorous, unless the speaker falls into the last category.
As the name implies, keynote speakers are extremely influential in the context in which they speak. The title of keynote speaker frequently implies that others will speak before them. Nonetheless, the last slot on the speaking schedule, which is frequently reserved for the keynote speaker, is considered the best and the one that everyone is there to hear. A keynote speaker at a political convention is frequently overshadowed by a previous speaker.
Motivational keynote speakers use a variety of psychological techniques to connect with their audience before explaining what they need to do and why they need to do it. This type of speaker never speaks down to his or her audience, but rather uses persuasion and personal experience to lead them to a conclusion. A motivational keynote speaker is in high demand at business conventions and organizations where getting members energized and enthusiastic about their work is critical to success.
Expert keynote speakers are those who have specialized knowledge in their field that sets them apart from the majority of their peers. These speakers must truly understand what they are talking about because they frequently speak to other experts in their field. Due to their rarity, these speakers are in high demand and may command a high speaking fee. Business workshops, business conventions, academic conferences, and training seminars are all common venues for these keynote speakers.
Humorous keynote speakers may employ a hybrid approach, appearing as both motivational and humorous speakers. Only a few keynote speakers will use humor solely for the sake of amusement. It’s rare for a convention or organization to hire a speaker solely for the purpose of getting more out of a speaking engagement than simple entertainment. As a result, humorous speakers frequently need to find a larger purpose for their speeches.
Even for a speech that lasts less than an hour, a professional keynote speaker could charge thousands of dollars. It’s possible to get a keynote speaker for free on occasion. In such cases, the speaker’s travel expenses and any meals consumed while at the speaking location are still expected to be covered.