Media analysts are in charge of researching the content produced various types of media companies as well as compiling statistical data on the industry as a whole. Many people work as media analysts for television production companies and publishing companies. Government agencies, such as the defense department, employ media analysts in some countries. Analyst positions can also be found at investment firms.
Media analysts at production companies and publishing houses are usually in charge of gathering and analyzing data on sales and industry trends. These people are in charge of giving strategic advice to upper management. Analysts must detect this trend and advise company managers to expect a revenue decline if industry data suggests that firms are seeking to reduce advertising costs related to certain types of media. Furthermore, if advertisers become interested in a new type of medium, successful analysts will be able to predict this trend, and their employers will be well positioned to profit from it.
Some analysts study data about the media industry as a whole, while others work as media analysts who specialize in one type of medium. Many businesses hire people to come up with social media strategies. These people conduct research to learn about the demographics of social media users and how the company can benefit from using these platforms.
People with a second language are hired as media analysts government agencies. These people are in charge of monitoring media output in other countries. Before making international policy decisions, politicians frequently consult the reports compiled these analysts. Additionally, the military may hire analysts to learn about a country’s political climate before taking military action against it.
Many financial firms hire media analysts because securities firms market and trade shares in media companies. These analysts examine industry data and attempt to forecast future performance of individual companies as well as the industry as a whole. This information is used securities firms to make investment decisions. Furthermore, securities rating agencies use this information to grade the stocks and bonds issued media companies.
A media analyst typically needs a bachelor’s degree in journalism, advertising, business administration, or a related field. Many companies also require analysts to have a bachelor’s or master’s degree in finance or a related field. Some companies prefer to hire graduates who have worked as journalists or advertisers in the industry. Government analyst jobs are typically only open to citizens of a specific country who pass a background check.