Digital account executives are people who help businesses that want to use new media to attract customers find marketing opportunities. Spots to promote products or services on website pages, cellular phone texting campaigns, and even the use of social media websites and online videos are all examples of media advertising. A four-year bachelor’s degree in this field is required for someone who wants to work as a digital account executive. He or she must also have excellent interpersonal communication skills and be extremely goal-oriented in order to work with a diverse group of clients.
A digital account executive’s ability to sell is an important part of their job. This type of person is responsible for informing marketing agencies and businesses about the availability of digital advertising, as well as businesses that do their own self-promotion and want to use new media to do so. This is accomplished by executives creating presentations that convey information about their companies’ media products and services. As a result, these professionals must be proficient in both writing and speaking.
Report writing is another important aspect of a digital marketing salesperson’s job. He or she is responsible for compiling reports that highlight customer sales results. The expert then uses this data to figure out better ways to reach out to current digital technology clients and persuade them to buy more of his or her company’s advertising services. As a result, a digital account executive must be skilled at establishing and maintaining strong customer relationships. These people also use data from reports to come up with new ways to attract new customers to their businesses.
New media advertising account directors must also have strong design and computer skills. These individuals not only sell digital advertising, but also assist clients in updating their websites as needed and implementing purchased e-mail marketing campaigns. A digital account executive is also in charge of overseeing the design of web advertisements and ensuring that creative projects are completed on time. As a result, he or she will need to be familiar with the markup languages that are used to create computer website pages.
Account directors in the media industry must also maintain a constant level of training. This is critical because digital technology is constantly evolving, and new products are released on a regular basis. A digital account executive must attend industry conventions where new media items are displayed, as well as attend up-to-date university training courses to learn about the latest available technologies for assisting a company in public marketing.