A marketing supervisor assists a company in identifying, developing, and implementing new sales strategies. A professional oversees a group of economists who conduct thorough market research. He or she assesses market demand for new products and potential competitors using data gathered the team. A marketing manager can determine the most cost-effective methods of producing, advertising, and ultimately selling goods analyzing a variety of factors. Most supervisors’ primary goal is to maximize company profits while providing the best products to customers.
A company relies on marketing professionals to provide accurate information about potential customers’ preferences. The marketing supervisor is in charge of leading his or her team in conducting consumer surveys and analyzing sales figures for specific products and services. The supervisor can advise executives on the type and quantity of goods that should be produced determining market demand for a product. Some supervisors communicate directly with research and development workers to assist them in determining the most efficient and cost-effective methods of producing new products.
Marketing supervisors also make decisions about the most effective ways to advertise, promote, and sell products to end users or retail establishments. They try to identify customers in specific age and gender demographics who are most likely to be interested in a product and advise advertising teams on how to best reach out to them. To set prices, marketing professionals consider manufacturing costs, demand for specific goods, and the success of competing businesses.
Marketing managers keep track of the success of ad campaigns and sales, and make adjustments to boost profits. They usually make changes after reviewing sales reports organized other marketing employees on a monthly, quarterly, and annual basis. A supervisor may decide to lower the price or suggest new advertising strategies if a product does not appear to be selling well. A marketing supervisor may need to advise the company to stop producing a failed product entirely and go back to the drawing board to come up with new ideas.
A marketing supervisor is usually promoted to the position after demonstrating competence and skills in entry-level positions. Some companies will only hire people with specialized business degrees from accredited colleges and universities. Many marketing supervisor positions require a bachelor’s degree or higher in business administration, finance, economics, or marketing. A prospective supervisor can also choose to obtain certification from nationally recognized organizations to boost their credentials and chances of landing a job.