A job as a media planning supervisor is ideal for people who are creative and can think outside the box. These professionals collaborate with a variety of clients to create effective media marketing strategies for a product, service, or brand. While the industries in which a media planning supervisor works may vary, the majority of their responsibilities are the same. Identifying a customer base, creating a budget, developing media marketing techniques, implementing those techniques, and tracking results are just a few of them.
One of the most important aspects of being a media planning supervisor is identifying a customer base and target audience. It’s critical to first understand who a company is selling to in order to create a successful marketing campaign. If a media planning supervisor is working for a video game company, for example, he will most likely want to target a younger audience of people under 30. Knowing the customer base will ultimately determine a media planning supervisor’s marketing strategy and advertising methods.
In most cases, he will also need to create a budget with his client. The size of a budget can vary significantly depending on the size and financial backing of a company. A chain retail store, for example, might be able to spend millions on media marketing, whereas a small mom and pop shop might only be able to spend a few thousand. A media planning supervisor can develop the most efficient marketing strategy without going over his client’s budget if he knows how much money he has to work with.
The development of effective media marketing techniques is perhaps the most important aspect of this job. A media planning supervisor will usually brainstorm ways to reach the largest possible target audience at this stage. Techniques such as Internet marketing, search engine optimization, television commercials, radio, and magazines may be used. In many cases, he will brainstorm ideas with subordinates such as media planners or assistants. He and his subordinates must consider things like client budget and the number of consumers a method will reach when determining media marketing options.
After a media planning supervisor has made a decision, he must put his marketing strategies into action. To promote his client’s products or services, he might, for example, create an online ad campaign or buy commercial time on television. This is the stage in which his ideas become a reality.
He will also usually keep track of the results of each media marketing strategy. A media planning supervisor will frequently review data such as sales numbers and how customers learned about products or services in order to provide his client with the best possible advertising. He may tweak his marketing strategies as time goes on in order to increase sales.