A party promoter is a person who works in the entertainment industry and specializes in attracting people to an event, club, or party. Being a party promoter is essentially a sales and marketing job, with all the frustration and elation that comes with dealing with potential customers. A party promoter can work in a variety of ways, but the majority of them require a strong understanding of the local nightlife and the charismatic ability to persuade people where they should spend their evening.
If a party venue, such as a dance club, bar, or live music venue, wants to boost their customer base, they can hire a party promoter. The party promoter attempts to draw the largest crowd possible to the event by using advertising techniques such as flyers, announcements, and Internet posts. A party promoter is usually compensated in part based on the number of people who attend the event, though some charge a flat fee.
A promoter can attempt to make an event a success in a variety of ways. Some attend similar events in the days leading up to the party, passing out flyers with party information. Others use social networking sites to build a following and publicize upcoming events. A party promoter can also find customers for an event by spending time in the nightlife scene; by making friends with partygoers, a promoter can expand his or her client base.
Maintaining healthy professional relationships with club owners or management is critical for a promoter. Because many promoters sign on to promote a weekly or monthly event, good business skills are frequently required to maintain a positive relationship that leads to additional jobs. Although a party promoter may have a reputation for being a hard-core partygoer, successful promoters are also skilled businesspeople.
The size of the club and the type of crowd desired are also important considerations for a party promoter. These crucial details aid in determining the scope and size of the promotion campaign. If a venue only has 100 seats or spaces, 90 people may be considered a success. If there are 1000 people in a space, 90 people will be considered a massive failure. Because a party geared toward beer and a college rock band will draw a different crowd than improv jazz and martini events, the type of crowd desired can also be a major factor in determining where and how to promote an event.