A promoter is someone who is in charge of publicizing and marketing events. He or she could work to promote events like concerts, athletic tournaments, and charity events. In order to draw crowds, promoters must come up with innovative ways to ensure that the public is aware of upcoming events.
A promoter will need to figure out unique and affordable ways to spread information about the event while promoting it in a way that makes people want to attend, depending on the venue’s marketing budget. Promoters must be able to predict which types of marketing will be effective for specific events. For example, rather than relying on other advertisements, some promoters may prefer to use social networking websites to market an event for tech-savvy people in their twenties.
Promoters may be required to collaborate with a large number of people from various industries in order to fully organize and market a specific event or project. He or she may, for example, supervise the design, production, and distribution of event flyers in collaboration with graphic designers and copy shop employees. Flyers can be distributed aspiring promoters themselves, or volunteers for experienced promoters.
A person can specialize in a variety of areas of promotion. Club owners may hire nightclub promoters to increase the number of patrons who attend, particularly if they want to boost business on specific nights of the week. A promoter and a nightclub owner usually work out a deal in which the promoter is paid only if a certain number of people show up or the bar makes a certain amount of money. A portion of the admission fees is sometimes paid to nightclub promoters.
Musicians and spectator athletes can hire their own promoters who are solely responsible for publicizing their appearances. Clients typically agree to pay a percentage of their event earnings to their promoters. The main goal of a promoter is to get people to come to his or her client’s concerts or appearances and to raise the client’s public profile. As a client’s reputation grows, he or she will be able to command higher appearance fees, increasing the promoter’s earnings.
Because promotion is a project-based job, a promoter might work long hours leading up to an event and then be unemployed until the next one. Typically, there is no formal undergraduate education required to work as a promoter. The most successful promoters are those who can determine which marketing strategies will be most effective for various demographics. The amount of profit generated an event is commonly used to measure promotion success. Even if a promoter can draw large crowds, if too much money is spent on marketing and a large net profit is not made, the promoter may not be able to sustain his or her success.