A promotional model is someone who actively engages potential customers to help sell a product or service. They frequently work at trade shows, conventions, and a variety of other special events. Promotional models differ from print, runway, and other types of models in that they interact with others. Many marketers believe that their primary purpose is to provide both information and entertainment. They raise brand awareness as a result of this process, with the goal of increasing product sales.
One of the most important functions of a promotional model is to attract attention in many cases. Promotional model jobs are available in a variety of settings and for a variety of products. A company might use promotional models at a car show or a video game convention, for example. Beer and energy drinks are two popular beverages that they frequently promote. The duties of a typical promotional model vary, but they usually involve handing out literature or product samples and answering questions.
One job description for a promotional model may require significantly more time and effort than another. While many jobs promote the image of being compensated to have fun, there is frequently tedious work to be done both before and after the event. The models may be required to assist in the setup of events carrying items and assisting in other ways. During the event, they usually mingle and socialize with attendees, presenting product or service information and answering questions. Despite having been on their feet for hours promoting a product, they may be required to assist other staff members in cleaning up and preparing to leave.
A competitive job candidate for a promotional model job is typically young and physically appealing. Models are typically female, but not always. While professional modeling experience is not always required, it is usually beneficial, as is some understanding of marketing or retail practices. In addition to physical attractiveness, promotional models should be outgoing and have good conversational skills, as well as the ability to intelligently and enthusiastically explain a product or service to small groups and large audiences. Promotional modeling can often be a stepping stone to print modeling for those who succeed.
Working conditions as a promotional model can vary depending on a number of factors, including the company, the target audience, and the location. Generally speaking, aspiring promotional models should be adaptable and capable of dealing with high-pressure marketing situations. Furthermore, certain practices, such as being referred to as “booth babes” at trade shows, may offend some people. In this case, a person should look for modeling work with a different type of company, such as one that does not cater exclusively to young men and does not require dressing provocatively to attract attention.