A newspaper, magazine, Web site, or book publisher’s administrative functions are typically handled by an associate publisher. She might also help the publisher with the production and copy editing of one or more publications. Her job could be with a large publishing house that produces a variety of publications on a regular basis. She could also work for a single local or community publication’s small, independent publisher.
Good organizational and communication skills are usually required for success in this position. Due to the fact that an associate publisher is expected to interact with multiple departments on a daily basis, excellent time management skills are usually required. She is also expected to communicate with editors and writers, as well as media contacts and distributors, on a regular basis.
This position usually necessitates managerial experience. An associate publisher is frequently called upon to advise on human resource management issues and to supervise the work of printing and logistics employees. Her opinion is frequently sought on strategies and issues concerning her company’s publications.
An associate publisher is frequently used in a large number of companies to keep tabs on competing publications or publishing houses. This generally necessitates her using tact and diplomacy. The publisher frequently requests that she review new publications or conduct research into industry trends and styles. These evaluations assist the company in remaining competitive.
She is also frequently tasked with keeping track of the distribution of her company’s publications. Her responsibilities frequently include advertising sales management. She may be assigned to investigate the reasons and develop solutions if circulation numbers or advertising sales need to be increased. This project may require community interaction to get a sense of the readership’s and advertisers’ needs and desires.
The in-house responsibilities of this position frequently extend to the company’s publication production cycle. She’ll be expected to know everything there is to know about the press and distribution. Without the assistance of the publisher, she is able to identify and resolve related issues on her own.
In general, an aspiring associate publisher must be well-versed in a variety of computer software applications. Because publishing involves both text and graphics, familiarity with both types of programs is usually a prerequisite for the job. An associate publisher’s ability to quickly grasp new concepts and incorporate them into daily work procedures is frequently required.
This position typically requires an associate’s or bachelor’s degree in journalism, media relations, creative writing, or public relations. Editing or publishing experience is strongly preferred. Associate publisher job applicants should also have a strong background in management or administrative support.