As a sole proprietor, an independent optometrist examines patients’ eyes and prescribes contact lenses and glasses. These self-employed professionals perform the same tasks as a medical practice employee, but they may work in franchised locations that they also manage. To stay profitable as well as helpful to patients, an independent optometrist must typically have a good understanding of business.
An independent optometrist’s primary responsibility is to examine patients; optical tools are used to diagnose any visual disease or impairment, ranging from glaucoma to nearsightedness. He or she can also prescribe medications for visual problems, such as eye drops, in addition to eyeglasses and contact lenses. The majority of practices do not specialize in one patient group, such as pediatrics or geriatrics, because an independent optometrist must market his or her skills to a wide range of clients in order to stay profitable.
Retail stores and other franchise merchandisers are common places to work. The independent optometrist will need to reach a physical space and advertising agreement with the franchise; most spaces are leased or rented for a period of months or years. A business-savvy employee will assess the future work environment to see if it is visible enough to attract patients. In addition, the independent optometrist and the franchise may collaborate to install advertising signs to attract customers from the street.
Once the space is set up as a viable practice, the worker must set up a filing system to keep track of all of the patients’ records; the security of the records should also be considered. Patients’ eye records, like those of a doctor’s office, must be kept private. A secure computer system and, if necessary, locked paper filing cabinets are required for the practice.
All consumable supplies, such as tissues, must be kept track of the independent worker. To remain professional, the optometrist must have all of the necessary supplies on hand during patient treatment; if critical supplies are low or missing, the patient’s care and trust may be jeopardized. To avoid costly mistakes, the worker must keep accurate inventory records, which reflects the business side of independent employment.
To determine the extent of an eye impairment, optometrists use highly accurate vision testing equipment. As a result, the independent optometrist must calibrate the equipment on a regular basis to ensure accurate patient exams; however, some equipment may require more complex adjustments. Optometrists will need to conduct research and hire an outside company to maintain the critical equipment in these situations.