A beauty consultant is someone who gives personal appearance advice with the goal of making someone look more attractive and professional. Beauty consultants work for department stores and cosmetics companies, demonstrating how their products work and how they can be used to improve personal appearance. They can also run private consulting firms for people who want to make drastic changes to their appearance. Makeover television shows and other services that provide image makeovers also employ beauty consultants.
The amount of training a beauty consultant receives varies. Employees of private companies and department stores may participate in company training programs aimed at selling the company’s products. Beauty consultants may have completed cosmetology school, fashion programs, or other types of seminars and workshops aimed at equipping people with the knowledge and skills needed to work in the fashion industry. In order to stay current with current beauty trends, a beauty consultant usually needs to participate in continuing education.
Both men and women consult with beauty consultants. They can advise on hair, makeup, clothing, and cosmetic procedures, as well as how to walk, speak, and carry oneself in order to improve one’s personal image. Some specialize in executive makeovers, assisting people in becoming more professional at work in order to improve their job prospects and the image of the companies for which they work. Others are more interested in personal makeovers, which are intended to improve people’s self-confidence, self-esteem, and chances of social success.
Working as a beauty consultant is difficult. These professionals must be able to see the beauty in everyone, recognizing features that can be enhanced with various beauty techniques while also zoning in on issues that may need to be concealed or obscured. Beauty consultants can work in groups with several professionals, each handling a different aspect of a makeover, and they can also consult with long-term clients for periodic advice and image updates, as well as accompanying clients on shopping trips, organizing closet purges, and assisting clients in creating and maintaining a specific image.
If someone wants to be a beauty consultant, they should have a good sense of personal style and a good eye for fashion. Because their personal presentations serve as advertisements for their services, beauty consultants must always look their best. They must also be able to work with a wide range of clients from various cultural backgrounds, as well as make adjustments for different types of people and industries. For example, an executive makeover for the CEO of a software company may not be appropriate for a banker, and a personal makeover for a yoga instructor should feel very different from a makeover for a stay-at-home mom.