A business data analyst is someone who collects and analyzes data for a company or organization. There are many different types of businesses, which means there are many different types of data to collect and analyze. As a result, a person in this position’s responsibilities vary greatly from one company to the next.
Typically, businesses will gather data on their target market. This implies that they will gain information about their current and potential customers. This data must be gathered, organized, and used to create advertising campaigns, determine which products are profitable, and otherwise concentrate a company’s marketing efforts on its target market. As a result, a business data analyst may gather and analyze information from customer surveys, sales records, loyalty programs, focus groups, and other sources of customer data.
It’s also common to collect various types of information about a product’s success or cost. Companies, for example, may keep track of how much money different products bring in. They might keep track of how much it costs to buy a specific type of supply or all of their supplies, or how much it costs to make a specific product.
The information must then be analyzed and presented in a usable format. For instance, the company may require a broad overview of its cost breakdowns in order to determine where it is wasting money or where its most profitable lines are. A business data analyst would be in charge of generating those figures as well as organizing and determining the information’s value and meaning.
Business data analysts have a variety of educational backgrounds. Some have economics, statistics, or accounting degrees. Others hold computer science or database administration degrees. Others have business master’s degrees or marketing degrees (MBAs). In general, however, the analyst’s background should include the ability to collect, organize, assess, and comprehend the implications of large amounts of data.
A business data analyst can gather information and create reports in a variety of ways. Companies frequently use programs like Microsoft Access or Oracle to maintain material databases. When material is stored in these databases, business data analysts will need to be familiar with database management principles and be able to run appropriate queries to find relevant information. Analysts can present their findings in the form of charts, graphs, or presentations, and they can use Microsoft Excel or other programs that allow for numerical and statistical data representation.